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Scaling Creative Production for 15+ USA Brands

Timeline Sep 2025 - Present
Company Cube HQ
My Role Senior Visual Designer
Special Focus AI Video & Image Workflows

Overview

At Cube HQ, visual creatives are the primary driver of performance marketing metrics. I manage the visual design systems and creative execution pipeline for over 15+ U.S.-based clients. My focus is combining speed, visual aesthetics, and brand consistency to deliver conversion-focused ads.

By integrating generative AI tools directly into our asset pipelines, we cut concept exploration timelines by 50% and accelerated video production speed.

Core Objectives

Performance creative pipelines require high output without sacrificing brand logic. The objectives at Cube HQ center around:

  • Meta Ads Scale: Developing brand-led Meta video and image ad variants with tight pacing, structured layout typography, and high-impact hooks.
  • Website Improvements: Designing landing page templates, visual overlays, and digital graphics to improve post-click conversion rates.
  • Client Diversity: Scaling unique creative systems for 10+ distinct brands, ensuring each ad aligns with client-specific brand guidelines.

AI Workflow Integration

Traditional creative cycles can take days to test visual concepts. To solve this, I designed a hybrid design workflow incorporating:

  • Midjourney & Flux: Used for high-fidelity style explorations, background manipulations, and generating stylized product scene concepts.
  • Runway & Sora: Used to generate custom AI UGC-style video concepts, dynamic camera motions, and fast visual hooks.
  • Figma & After Effects: The central staging ground to compile AI-generated elements, overlay brand-compliant layouts, animate text, and finalize video edits.
AI-Assisted Production Pipeline
Mapping how prompts lead to assets, which are then compiled in AE and shipped to client portals.

Creative Impact

This integrated approach delivered measurable wins across our portfolio:

10+
USA Client Brands Scaled
50%
Reduction in Concept Exploration Time
2x
Ad Creative Testing Velocity

By creating reusable layout frameworks and design systems, I ensured that developers and marketing coordinators could easily compile secondary ad variations, boosting conversion efficiency.

Selected Work Samples

Below are selected design samples and UGC video assets developed during my time at Cube HQ. Click on any card to view the asset directly on Google Drive:

AI UGC Video
AI UGC Ad
AI UGC Video
AI UGC Ad
Design
Graphic Ad
Website Concept
Website Design
Email Ad Design
Email Campaign
View All Cube HQ Works
Open Google Drive Folder

Key Learnings

  • Pacing Drives Conversions: In performance ads, the first 3 seconds dictate user behavior. Visual hierarchy and dynamic motion typography must act as instant hooks.
  • AI is an Accelerator, Not a Replacements: AI generates raw assets, but design taste, layout logic, brand consistency, and storytelling remain human tasks.
  • Systemize Visual Assets: Building structured design systems for each brand allows for fast layout swaps, supporting agile marketing testing.